1/FOR BUSINESSES

Many businesses are becoming more and more ethical, but the general progress and impact on society seems to still be very small or unexistent for the following reasons:

• The huge pay inequality keeps increasing wildly and out of control (up to 1 to 300 ratio in some large companies)

• Corporate social responsibility initiatives are often just a façade to lure society into believing that the business is willing to have a positive impact whereas the business’s main concern is merely to be shown as ethical and gain popularity. Equality and ethics should be at the core of every business, because making good and making money are not incompatible at all, on the contrary

• The prices of products or services have always been rigid and unfair, always preferring wealthier consumers and discriminating the others. Our new system suggests that prices, in order to be fairer and inclusive, should be tailored to the financial power of each consumer. The result would be a surge in the number of customers and an authentic outcome of doing good and ‘equalising’ society. It seems to be an unmissable opportunity to regain (or gain?) a genuine support from the public

 Here are the advantages of our system:

• Truly ethical, fairer and more accessible to all wallets with tangible and life changing impacts on people such as valuing all customers, including them and empowering them

• Attracting a wider range of new customers especially the ones who cannot usually afford your products or services

• Establish a new bond of trust with customers and society as a whole by being a business which truly cares for people

• Actually good for the business as drawing in new customers therefore making profits, profits which should be reinvested in this ethical mission

• Compatible with the pre-existing system

• Easy to use: we are the platform where your customers find out about their ‘e-factor’, so you don’t need to do that. We can come up with a list of ‘equalised’ prices corresponding to your services/products. The only new thing for you to do is to manage the flow of wealthy and least wealthy customers to make it even, by having customers pre-book in advance and release the services or products once the bookings make it even

• Testable: we encourage you to try it out, possibly during off-peak hours at first or on a limited selection of products and services to see how it works best for your business

• Carries a low risk: no product or service is sold at a loss, as it is only sold once making it even is secured

• Our tool is free! In exchange we ask our supporters to spread the word for more people to benefit from it

As a business owner or employee, if you have been disturbed by this ‘social’ failure, please consider joining our movement.

2/ A NEW ‘CONSUMANISM’

More and more green conscious citizens have stopped believing in politics as they have realised that change rarely comes with votes but with new daily life habits for customers.

We believe it is the same issue with social inequality: votes and political parties won’t really change the flaws of capitalism itself. Whether we want it or not, we live in an era of consumerism, and we have to instill ethics and humanism into it.

Like the green revolution, our equality revolution will hopefully ignite sparks in the hearts of consumers and spread worldwide like wildfire (but one which does not hurt the planet!).

3/ A NEW WAY OF BEING CHARITABLE

While charities have impacted positively a wide number of vulnerable people, we aim to replace the old hierarchy of ‘generous’ charities and philanthropists being always above the ‘grateful’ recipients of charity with a new equalitarian relationship where everyone has the same obligation of purchasing what they need.

‘Equalise’ will empower the usually ‘supported’ poorest people by enabling them to no longer ‘receive’ services, experiences and products for free, and to make a financial contribution based on their economic and social profile instead.